Featured UGC

Social-Native Concepts

Harnessing platform-specific trends and creator-led storytelling, social-native UGC transforms high-level brand pillars into authentic, high-retention content designed to stop the scroll and drive direct conversion.

Key Learnings

  • Platform-native formats result in authentic and engaging concepts - platform-authentic hooks captures attention

  • Leveraging niches to create specific shopping missions with real price examples which spotlights a clear purpose and relatable goal - makes benefit tangible with concrete breakdowns

  • Real environment credibility promotes happening-now urgency in authentic user scenarios

  • Creates intimacy and peer trust - drives highest engagement

Engaging Feature Explainers

Translating complex product ecosystems into digestible, benefit-led narratives, feature explainer UGC utilises peer-led demonstrations to bridge the gap between user curiosity and conversion.

Key Learnings

  • Mobile UI demonstrations with tutorial expectation shows how easy it is to use - creates clear 'how to' value and reduces friction

  • Discovery angles (I had no idea...) and curiosity-gap questions results in relatability and creates curiosity

  • Concise duration with active tasks through product explanations as tight editing with real examples maximises efficiency - doing something sustains visual interest

  • Re-editing top performers or assets suffering fatigue into multi-creator or text-only can find a new audience and drive additional conversion

Merchant Collaboration

Embedding live product utility, merchant showcases move beyond brand alignment to demonstrate real-world application. Leveraging UI-focused storytelling and contextual proof points to lower the barrier to entry, transforming collaborative trust into measurable acquisition.

Key Learnings

  • Product shown provides visual proof and aspiration, adding more validity to the feature demonstration

  • Showcasing new verticals demonstrates unexpected use cases with broader value - discovery narratives create authentic engagement

  • Existing viral product/merchant awareness drives conversion - 179% better CPSU than generic messaging

  • Products are aspirational but accessible, assists in driving both engagement and conversion, as users can relate

  • Merchant collaborations additionally assist sales teams in strengthening partner relationships