Featured Statics

Advertisement promoting Afterpay, showing a person taking a photo of three women with a smartphone at a cafe. Text overlay states 'Make Memories Now, Pay Later' with payment options of one payment of $600 or four payments of $150.
A digital advertisement for Clearpay showing a cell phone screen with an online payment schedule for a washing machine priced at £400, including payment dates and amounts.
Clearpay review with five out of five stars from Trustpilot, rating the service as excellent, encouraging to buy now and pay in four, based on over 40,000 reviews.
Advertisement for Afterpay, showing brands you can shop with and pay in four installments, including JB Hi-Fi, Ticketek, Amazon Australia, and Uber Eats, with a smartphone displaying the Afterpay app.
Mobile phone screen displaying four logos: RB Sellars, Mitre 10, Supercheap Auto, and Horseland, with a promotional message for Afterpay to buy now and pay in four, with terms and conditions at the bottom.

Always-On Branded Creative

Leveraging brand guidelines, hero creative strategy is guided by acquisition-led learnings applied to concepts promoting a range of value propositions.

Key Learnings

  • High contrast and minimal text let product speak

  • Extreme simplicity with single clear message

  • Bold headlines create immediate clarity and draws eye to key benefit - headline placement drives attention hierarchy

  • Emotional benefit messaging (Make Memories) drives aspirational framing to promote desire beyond transaction

  • Multiple merchant logos create choice perception and availability signal

Text message conversation about buying a ring, with images of the ring, and app icons.
Notes screen on a phone displaying the benefits of shopping with Afterpay, including splitting payments, online and in-store shopping, exclusive deals, managing payments, and secure transactions.
A smartphone screen showing a Messenger chat conversation between two people, with an image of a gray Nike sneaker inside a box. The chat includes enthusiastic messages about purchasing shoes, with the sneaker image as the shared photo.
Screenshot of a tweet from Jake T. showing a digital gift card for $100 from Amazon.com.au, paid with Afterpay in 4 interest-free installments over 6 weeks.
A promotional graphic for Afterpay featuring a calendar for January and February 2026 with selected dates highlighted in red. The background is teal with the text "PAY IN 4" in large letters at the top.

UI-Based Concepts

Driving creative differentiation through social-first formats, UI-based concepts enables value proposition framing within real word social scenarios, giving consumers a direct example of conversion.

Key Learnings

  • Platform-authentic and familiar - natural dialogue creates clear payment context

  • Demonstrates authentic user experience and builds credibility through real-world application

  • Real shopping scenarios with merchant spotlight builds relatable and contextual content - clear merchant + payment benefit makes it actionable

Promotional graphic for Clearpay, featuring a PlayStation 5 controller and text about flexible payments and interest-free installments over 6 weeks.
Text message conversation discussing a sale with up to 70% off during Afterpay Day from August 14-17, with promotional graphics displaying 'afterpay day' and 'up to 70% off'.
Promotional graphic offering $30 off for new Afterpay customers with a purchase of $100 or more, with logos of Afterpay and Ticketek, and a background of a concert scene with people facing a stage.
A promotional graphic encouraging users to download an app for afterpay day, scheduled from March 20 to 23, with a prominent message to get the app and be ready. The graphic shows a smartphone screen with an order summary for sneakers priced at eighty dollars, with a payment schedule detailed below, and includes fine print about late fees, eligibility, and terms.
An advertisement for Afterpay offering a $50 discount on first purchase with code NEW50, featuring a smiley face for getting the discount and a neutral face for not getting the discount.

Campaign Support

Growth channels were able to utilise always-on campaigns and bespoke campaign strategies to promote owned and merchant-led campaigns and promotions.

Key Learnings

  • Campaign creative can be utilised as apart of an always-on growth strategy by injecting creative differentiation with unique promotion or purpose-built messaging

  • Campaign creative must utilise performance-led learnings and be visually and copy distinct from upper funnel media creative to drive conversion