Featured Motions

Motions

Utilised to bridge the gap between static imagery and high-production video, providing the visual energy required to capture attention in a fast-paced social feed. Motions can take the form of:

  • Animated versions of top-performing statics, giving new placement opportunities to already-proven assets

  • Bespoke animation concepts purpose built to drive conversion on video-first channels

  • Campaign-led messaging providing additional visual interest to more branded concepts

Key Learnings

  • Simple clean motion scales better - reduces distraction and improves clarity

  • Shorter motions provide an alternative to UGC for video-forward placements such as Youtube, Display, Reels, Stories and TikTok; where longer formats may not drive effective conversion

  • Motion conversion were consistently the top performing assets for trade campaigns as they were able to drive early spend within existing always-on campaigns